JIDU is a joint venture between Baidu and Geely, which made history with its launch of hyper-intelligent, AI-driven, autonomous ROBOCARs. The company has commissioned a world-first showroom to showcase its latest models, with the goal of creating an immersive experience that transports visitors straight into the JIDU universe. The JIDU showroom is located on the first floor of a luxury shopping centre in Lujiazui Financial Centre and consists of three areas that can be accessed from the outside and through the shopping centre.
The Portal to the Future
The exterior of the showroom features a vibrant JIDU logo that arouses curiosity for the brand and draws visitors into the world of JIDU. Visitors enter through two entrances connected by a tunnel that displays a large-scale multimedia installation. The digital content and lighting of the portal are constantly in motion, responding to the movements of visitors, creating a portal to the future.
The Café: A Glimpse into the Future
The journey into the future begins in the café, a cubic foyer with two openings that offer a first glimpse of the different ROBOCAR models. JIDU brand ambassadors welcome customers with a refreshing drink before introducing them to the cars. The display area, inspired by the metallic finish of the ROBOCARs, has a metallic appearance, and the vehicle models are presented as approachable objects of desire. The tingle of encountering true pioneering technology for the first time is an unforgettable experience.
The Event Area: A Pixel-Themed Forum
The event area is designed as a forum for events, film presentations, and exchange. Square grids on the wall and ceiling and cube seating dotted about, play on a pixel theme that evokes associations with computer games, technologies, and AI. This design choice allows visitors to continue their journey into the future by immersing them in a digital world that offers endless possibilities.
The Studio Area: Delving Deeper into the Future
The journey continues in the studio area, where potential buyers can delve deeper into the world of JIDU. Car parts, color samples, and material variations are presented at an oversized table in characteristic JIDU purple. Future ROBOCAR owners can individualize their car here, which is projected live on a large screen before their eyes. This area offers a personalized experience that allows visitors to take their journey into the future to the next level.
The VIP Salon: The Future Awaits
The journey ends in the VIP salon, where visitors can have a one-to-one sales talk with a brand ambassador. Buyers can watch their ROBOCAR leave the garage on a large screen, drive up to the showroom on autopilot, and be ready to take them on their virgin drive. The JIDU showroom offers visitors a glimpse into the future, where innovation and technology combine to create a world of endless possibilities.
In conclusion, the JIDU showroom in Shanghai is a remarkable achievement that creates a unique and immersive experience for visitors. The showroom’s design is innovative, imaginative, and captures the spirit of JIDU’s mission to create a better future. Visitors are transported to a world where innovation and technology combine to create a future that is both exciting and inspiring. The JIDU showroom is more than just a showroom; it is a portal to the future.
