Tag Brand Building

Building Your AEC Brand

In business and marketing discussions, the word “brand” pops up constantly. It’s easy to take the term for granted, but what is a brand, and why should you take time to build it? Consider the origin of the word – in Old English, “brand” meant “to burn.” The term developed over time to denote marking something with fire – from livestock to wine barrels, farmers and merchants would burn (or “brand”) their name into anything they had to trade or sell so that its origin was clear. But how is this relevant in a world of social media, automation, and…