SpaceInvader has just completed the interior design for a landmark hotel in the heart of London, marking the debut of the Four Points Express by Sheraton brand in Europe. Located in Euston, this 211-room hotel offers a fresh take on affordable hospitality, with its design blending modern elements and historic inspiration. Let’s take a closer look at how SpaceInvader’s thoughtful approach transformed this project.
A New Era for Midscale Hospitality
Four Points Express by Sheraton is Marriott International’s answer to the growing demand for affordable, reliable hotels in Europe. The Euston location is designed for value-conscious travelers who seek comfort and convenience without breaking the bank. Splendid Hospitality, in collaboration with developers Assured CMS and Dean Street Developments, invested £50 million to convert the old County Hotel into a modern, vibrant space.
The hotel’s central location is a key selling point, being just a short walk from Euston Station and Kings Cross-St Pancras. Whether you’re traveling for business or pleasure, the hotel’s cozy rooms, paired with top-notch amenities like a bustling restaurant and Caffé Nero, make it an appealing choice.
Design Inspired by Bloomsbury’s Heritage
SpaceInvader drew from the rich architectural history of Bloomsbury for the hotel’s design inspiration. The nearby Georgian townhouses, with their black-and-white exteriors and wrought iron balconies, became central motifs in the project. This influence is seen in the linear patterns and monochrome palette used throughout the hotel.
The botanical beauty of Bloomsbury’s parks and squares is reflected in the green and blue highlights scattered across the hotel’s interiors, from patterned wallpapers to lush plant installations. Even the renowned novelist Charles Dickens played a role in shaping the design. The hotel’s restaurant, Raven, pays homage to Dickens’ pet raven and features bird-inspired wallpapers and decor, tying literary history with the space’s modern functionality.
Seamless Guest Experience
SpaceInvader’s attention to detail ensures that the Four Points Express offers guests more than just a place to sleep. From the moment visitors walk into the informal reception area, they’re greeted by a warm, modern space. The reception pods, with vertical fluting and soft timber accents, set the tone for the hotel’s minimalist yet welcoming atmosphere.
The flow from the reception into the bar and restaurant is seamless, with Caffé Nero nearby for those looking for a quick coffee or casual meeting spot. The hotel’s layout is designed for both functionality and relaxation, with ample space for guests to enjoy meals or work remotely. The Raven restaurant, named after Dickens’ raven, offers a cozy yet stylish setting, with soft banquette seating and intricate lighting fixtures creating a sophisticated dining experience.
Compact Rooms with Smart Design
The 211 guest rooms are designed to maximize space while providing a calming environment for guests. SpaceInvader used a soft, nature-inspired color scheme to create a sense of relaxation. Each room is compact yet functional, featuring clever storage solutions like under-bed compartments and foldable stools. The absence of a traditional desk is compensated by a laptop tray, catering to modern, tech-savvy travelers who need flexible spaces.
To further enhance the guest experience, the room design incorporates small Georgian-inspired touches, such as linear headboard fabrics and dado rails. The overall vibe is warm and inviting, making the rooms feel like a home away from home.
Conclusion
With its thoughtful blend of historical inspiration and modern convenience, SpaceInvader has created a unique hospitality experience at the Four Points Express by Sheraton in London’s Euston. The hotel not only offers affordable luxury but also a design that pays homage to the local area. As SpaceInvader continues to work on major projects with brands like Hilton and Accor, this hotel sets a high bar for midscale hospitality in Europe.
