SOGO Sports / by Alexander Wong Architects

“TREE OF LIFE” for SOGO Sports by Alexander Wong Architects

Inspired by Anya Hindmarch, Tadao Ando, Kengo Kuma and Star Wars, “Sports Futura” for SOGO Sports is the recently completed original design in lifestyle shopping for sports from Alexander Wong Architects. Key features of this functional, modular, dynamic and innovative design include “Make-A-Shelf System” (or MASS) inspired by Anya Hindmarch’s “Build-A-Bag” System, Beton Brute Wall & Flooring inspired by Tadao Ando, “Tree of Life Ceiling” inspired by Kengo Kuma’s Starbucks Cafe, “Neon Kendo Interface” inspired by the romance of samurais, “Ball Ball Sky”, “Dynamic Triple Jump Gallery”, “Fluorescent Power Signage” and the “Giant Power Disc” Logo with Neon for SOGO Sports at the main point of arrival by escalators.

Located on the 4th Floor of SOGO Department Store in Causeway Bay, Hong Kong, this recently completed multi-million dollar renovation project for sports retail covers over 2,000 square meters of shopping specializing in sports lifestyle including all the famous brands in fashion and sports equipment. “Sports Futura” for SOGO Sports should set a major benchmark for sports retail in department stores for years to come.

For more information on Alexander Wong Architects, please visit AWAL official website or contact Mr. Roy Wong at +852 9807 8278 / +852 2526 3016,


Leave a Reply