Garage, the popular streetwear brand from Groupe Dynamite Inc., has just launched a flagship store at ROYALMOUNT in Montreal, and it’s already turning heads. This new store isn’t just about fashion—it’s a full-on brand experience that combines cutting-edge design with innovative technology. Let’s take a closer look at what makes this flagship a standout in Garage’s expanding North American footprint.
A Design That Speaks to Garage’s Bold Spirit
From the moment you spot the 18-foot-high storefront, you know this Garage store is something special. Located on the second level of ROYALMOUNT, the exterior offers a striking introduction to the brand’s unique identity. The design of the store is a careful mix of raw, authentic materials that stay true to Garage’s street-style roots. Think fluted glass, industrial windows, natural wood accents, and white steel fixtures—all elements that blend into a modern, vibrant atmosphere.
Inside, it’s a sensory experience. The fitting rooms feature mirror doors framed by industrial metal trims, offering the perfect spot for customers to check their look and maybe snap a selfie. There’s a touch of playfulness throughout the store, but everything feels intentional and in line with Garage’s youthful, energetic vibe. Add in the bright LED lighting and dichroic glass accents, and you’ve got an interior that’s as bold and dynamic as the brand itself.
Sustainability Meets Style
Garage’s new flagship doesn’t just look cool—it’s built with sustainability in mind. Groupe Dynamite focused on using eco-conscious materials throughout the store, with Corian fixtures, fluted glass, and custom-made metal pieces that are durable and energy-efficient. The lighting is also a standout feature, with LED ambient and accent lights that not only reduce energy consumption but also enhance the overall shopping experience with a welcoming glow.
This attention to sustainability isn’t just about reducing the store’s environmental footprint, but also about creating a long-lasting space that requires less maintenance. It’s a win for both the environment and the shoppers who appreciate a well-designed, eco-friendly space.
Cutting-Edge Tech for a Next-Level Experience
What sets this store apart from others in the Garage network is its seamless integration of technology. The design process itself was high-tech, incorporating virtual reality (VR) to test different layouts and design concepts before breaking ground. This allowed for a collaborative approach, bringing together fashion designers, photographers, visual merchandisers, and more to co-create the perfect retail space.
Inside the store, technology continues to enhance the customer experience. RFID technology ensures that what you see on the floor is in stock, improving inventory accuracy and making sure shoppers can always find their size and style. For employees, it’s a game-changer, providing them with real-time inventory information that helps them better assist customers. The addition of LED video walls at the front and back of the store also brings the Garage brand to life in an interactive and visually striking way.
A New Shopping Destination in Montreal
ROYALMOUNT itself is quickly becoming a must-visit destination in Montreal, with its mix of high-end retailers, restaurants, and entertainment options. The new Garage flagship store fits right in, offering a retail experience that goes beyond just shopping for clothes. It’s about immersing yourself in the brand, connecting with Garage’s core values of confidence, self-expression, and individuality.
As part of Groupe Dynamite’s ongoing North American expansion, this flagship marks another step in the brand’s growing presence. Whether you’re a long-time fan of Garage or discovering it for the first time, this new store at ROYALMOUNT promises an experience that’s as bold and dynamic as the clothes themselves.
Conclusion
The new Garage flagship at ROYALMOUNT is more than just a store—it’s a space where design, technology, and sustainability come together to create a memorable shopping experience. Whether you’re drawn in by the bold storefront or the innovative tech inside, there’s no denying that this flagship is a statement piece in Garage’s North American journey. If you’re in Montreal, it’s worth checking out, even if just to soak in the vibe of this impressive new retail space.
