Humo Madrid: Paprika Store Redefining Tradition

Madrid, the vibrant heart of Spain, is now home to a remarkable gem that celebrates the rich tradition of smoked paprika. Humo, an exceptional flagship store, emerges as a testament to the artistry of paprika production, meticulously designed by the visionary team at Estudio Zooco. In this article, we delve into the architectural marvel that is Humo and its dedication to honoring paprika from La Vera.

A Journey through Smoked Paprika

The essence of Humo revolves around the unique process of creating smoked paprika from La Vera. This artisanal delight is achieved by drying and smoking the peppers with oak and holm oak wood for a period of 8 to 10 days. Estudio Zooco brilliantly captures this essence in their design, making it the core concept of the project. The store serves as both a showcase and a workshop, allowing visitors to immerse themselves in the intricate art of paprika production while exploring its rich history.

Nature-Inspired Architecture

Estudio Zooco masterfully incorporates the natural elements of oak and holm oak wood into the store’s architecture. Vertical tree trunks, symbolizing the very wood used in the smoking process, take center stage as they manifest as vertical cylinders throughout the space. These cylinders ingeniously form circular displays, harmonizing nature’s elegance with the store’s aesthetic.

The wooden ceiling is punctuated with voids, each serving as a stage for the warm and inviting lighting, casting a gentle glow on the exquisite paprika products. These voids beautifully contrast with the rustic wooden backdrop, creating an ambience that evokes the very essence of smoked paprika.

The Illusion of Space

Despite its modest size of 24 square meters, Estudio Zooco orchestrates a brilliant illusion of space. A strategically placed mirror bisects the counters and voids in the ceiling, ingeniously duplicating the semicircles and completing the store’s visual narrative. This creative use of reflection enhances the store’s spatial perception, making it feel more expansive and inviting.

Traditional Charm

To complement the immersive experience, the store features a traditional stone floor and whitewashed walls. These elements pay homage to the roots of paprika production, evoking a sense of timelessness and heritage.

Conclusion: A Paprika Haven

Humo by Estudio Zooco emerges as more than just a paprika store; it’s a celebration of tradition, a showcase of craftsmanship, and a testament to the fusion of architecture and nature. This haven for paprika enthusiasts and curious souls alike encapsulates the spirit of smoked paprika from La Vera, making it a must-visit destination for those who appreciate both design and tradition. Humo is not merely a store; it’s an experience, a journey through the heart and soul of paprika.

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