Ever since the first online casino platform launched in the late 20th century, a lot has changed in this industry. Leave alone the industry enjoying multicultural penetration; more providers continue to join, making it extremely competitive. It’s actually one of the reasons Marketing Research Future thinks that the global market could grow from $309.54 billion in 2024 to $511.6 billion in the next few years.
The good side of online platforms like JackpotCity is that you can access them anytime from any place. And especially for those with tight schedules, such benefits come in very handy. But as you access these platforms, you also want to have experiences that mimic physical casinos. This explains the power of UI/UX in casino design, and in this article, we will explore how architectural principles can help provide better experiences.
Statistics that you can’t ignore
We have already mentioned that this industry has become very competitive. In fact, some professionals claim that you may spend at least five times more to acquire a new customer than to retain an existing one. So, you want to take advantage of every possible opportunity to distinguish yourself from competitors.
For instance, according to a 2012 Google study, users would form first impressions of a website within just 50 milliseconds, with some opinions taking as little as 17 milliseconds. You can now imagine what online platforms like JackpotCity can enjoy today, given that modern-day gamblers are more discerning.
In fact, in a time when cybercrimes are on the rise in this industry, a great UI/UX can really be helpful. Do you actually know that according to UXCam, nearly three-quarters of users trust visually appealing websites? For online casinos with mobile apps, it’s important to note that most users may use the app for between three and seven days. Disappointing them within this time might be a great disservice to your platform as it may be hard to retain them or acquire new ones.
In another study, it was discovered that more than 94% of negative responses were associated with design elements like navigational issues and complex layouts rather than content. So, it’s not just about providing online casino games like those on JackpotCity—users must also be able to access digital gambling experiences seamlessly.
The link between architectural design and player psychology
If you have ever been to the physical gambling spaces in Las Vegas, then you can well relate to this. Gambling is not only a matter of spinning the wheels or staying at a poker table; the aesthetics, design and architecture really play a crucial role in whether or not a visitor will return.
Let’s take Las Vegas as our case study, for example. If you have attended some of its physical casinos, you can actually agree that separating the casinos with music and lights is almost impossible. As much as you might not need these elements to play your favorite game, their importance can’t be overlooked, as they contribute a lot to offering immersive experiences.
It’s no different in online platforms like JackpotCity. In fact, it is almost impossible to find a reputable digital gambling platform like JackpotCity with casino games that do not have engaging musical scores. Music helps strengthen the storytelling aspect of these games by evoking corresponding emotions that improve player connection.
Color themes are very handy, especially in genres like horror and ancient mythologies. Remember, the online casino audience is highly diversified, and if you’re targeting the global market, you may also want to diversify your product portfolio.
That way, you can at least be sure to reach multiple audiences. And by combining different colors to depict the theme in question perfectly, you can always be sure to stand out from the rest, ensuring greater business performance.
Top architectural principles affecting UX design in online casinos
Perhaps at this point, you’re wondering how architectural designs in the construction industry relate to UX designs in online spaces. But one thing is sure: people move, interact and find meaning in all these spaces, so ignoring the outlook of your interface only hurts your brand. To start with, one of the architectural principles affecting the online casino industry is minimalism.
Are you aware of the Japanese Zen and Bauhaus designs of the 1920s that emphasized the need to keep things clean and simple? Well, if you do, then you must have noticed this trend in online platforms like JackpotCity. Websites have made it possible to provide thousands of games all at once, but you don’t want to bombard players with a lot of information as you offer the games.
In fact, you may be surprised to learn that, generally, most players wouldn’t love such experiences. According to Adobe, close to six in ten users love brands that use minimalist design elements because of their better focus on content, aesthetic appeal and so on.
Brutalism is another architectural principle that has become a source of inspiration for many online casinos. For instance, you may have noticed many operators using monochrome color palettes, challenging shapes and straight edges to convey authenticity and originality. And even though architectural brutalism reduced in popularity after the 1970s, many web designers—not only in the casino sector—are using it to stand out.
What are our concluding thoughts?
Well, it’s clear enough that architecture provides good grounds for creativity in the casino sector. Especially when it comes to UX design, we can never overemphasize the importance of principles like minimalism and brutality in this sector. And as the industry becomes more competitive, more operators may actually continue to adopt these principles to stay ahead.
