UAU office has shared with us the Audi Business Meeting project for its client, Volkswagen Group Italia. The challenge of the project has been to totally re-dress the hosting location in order to transform it into an elegant, high level and welcoming space to respond the brand requirements. More text and images from the architects following the break.
A tapis rouge, the climax point of each celebration ceremony, is the concept of the exhibition design project conceived for Audi Regional Business Meeting. A totally red entrance welcomes visitors, while lounge and relax spaces are adapted on white and warm grey colours in a museum mood that doesnâ€™t neglect the stately hosting architecture. Cars are displayed under mechanical motorized boxes, being revealed or hidden under according to the congress programme. A very well defined and detached volume hosts the auditorium space, where business meeting and conference take place.
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COMPANY WEBSITE: www.uaueb.it
Marco Verrando (architect, project manager)
Francesca Rossotti, (architect)
CLIENT/s: Volkswagen Group Italia
PROJECT: Audi Business Meeting
CITY/COUNTRY: Milan, Italy
EVENT DATE: October 2010
CONSTRUCTION: Eurostands SpA