Restaurant businesses are dependent on branding and image. The food, the setting, and the advertisements all contribute to a single package. Well-known franchises have their logos and tag-lines and their success rides on how easy it is for them to be recognized. This kind of attention to detail might seem like a move only “big” companies make, but it isn’t. You might be a small or new restaurant, but it is never too early to set an image; furniture is one of the contributing factors to your overall brand.
Consider the environment
Before we get into the different materials and styles, first consider the kind of environment in which your commercial restaurant chairs will be located. While some styles might be suited for indoor and outdoor use, like a simple wooden chair with no upholstery. It might not always follow your initial image. Besides identifying between indoor and outdoor use, narrow it down further with the kind of conditions you have. Different temperatures call for different materials to ensure comfort. Leather seats without air-conditioning and metal chairs near the coast are generally avoided. Match the material of your chairs to the environment.
Make your personal touches
After selecting the material of your chairs and finding the style that fits your brand, take an extra step to customise them. Getting standard chairs might be the most convenient option when pressed for time. You could easily go for a simple black metal chair with padding on the bottom with no problem, but do we think about how there are many other simple black chairs?
You do not have to spend much money and time finding unique furniture or having everything custom-done. You may opt to buy pre-fabricated frames and make custom touches. Small changes such as selecting the fabric or vinyl for your upholstery or choosing a different varnish for your wooden chairs help in creating a unique image. They may help set you apart from other similar businesses in the area.
If you have a bar, coordinate!
Creating a personalised image doesn’t always depend on having quirky mismatched furniture (although that is another option). Sometimes consistency is key. Matching the bar stools and chairs is a way of maintaining the look while diversifying your seating options. One style in different forms also helps in fortifying your overall image, which helps in establishing your brand.
We don’t always think about what a chair says about the overall restaurant. It is because there has to be a seamless transition between the two. Find the right type of chair for the right location and add your personal touches to complete your vision. Furniture plays the quiet supporting role in the grander scheme of image building.