GROUPON 1st Concept Store in Hong Kong / by Head Architecture

Groupon 1st Concept Store in Hong Kong by Head Architecture

Groupon (a portmanteau derived from “group coupon”) is a deal-of-the-day website that features discounted gift certificates usable at local or national companies.

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It started as an online shop and customers could purchase products and service online with discounts and afterward redeem with Groupon’s coupon at the merchants’ stores. For the convenience of all customers, Groupon has opened their 1st Concept Store in Causeway Bay, Hong Kong to allow a 1-stop for redeeming all products they purchased and no longer need to visit several stores for multiple purchases. The Concept Store also provide a new shopping experience which allow online purchasing with the Terminals – iPads & iMacs and redeem in the store at once.

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HEAD Architecture has designed a welcoming space for Groupon Concept Store with glass wall and long benches to rest on while they are queuing for their product. Groupon logo has been used as the featured ceiling lights in the shop. The brand is enhanced further by using the brand color in the whole shop.

3/F Soundwill Plaza, 38 Russell Street, Causeway Bay
Hong Kong


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