The project involves the development of a new concept stores for company Zlatarne Celje. New design concept stands for 100 new jeweler stores of 3 types: high street flagship stores, shopping centre shop points, and gold investment center points.
The project concept derived from a bank’s safety deposit boxes and is implied in all 3 store types (shopping centre shop points, high street flagship stores and investment center points). In both the shopping centre and high street stores the concept is adapted to create a warm domestic feeling inside. In the investment centre however, the feeling and appearance is much more reminiscent of a steel bank vault containing the safety deposit box. The pilot project (prototype) developed the smallest of these units (approximately 15 – 30m2) in one of the shopping malls.
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