Artisan for Bolon / by Form Us With Love

Form Us With Love shared with us their creative interpretation of woven vinyl flooring company Bolon’s 2011 collection, the ‘Artisan’.

© Jonas Lindström

Press Release
Form Us With Love interprets Bolon’s new Artisan collection in a huge flooring installation. Following last years much appraised ‘Botanic’ concept, Artisan is based on traditional handicraft, but executed with modern technology.

To communicate the values of the new collection Form Us With Love decided to use Bolon’s made to measure service Bolon Studio. With the help of this technology, that can turn any pattern or image into a visually striking floor, an image of a ballerina was turned into a vast floor covering made up of 300 separate pieces and measuring 16×23 m in total. It took six professional floorers two days to complete the image on the floor of an abandoned industrial shed. It was then captured by photographer Jonas Lindström for Bolon’s 2011 campaign.

© Jonas Lindström

“It’s basically a huge mosaic, reminiscent of something you would see when artisan labour was abundant. Today we have computer operated machines doing parts of the work for us. So this project is mixing traditional handicraft with modern technology. That’s what makes it so interesting” says Petrus Palmér, John Löfgren and Jonas Pettersson of Form Us With Love.

Bolon is the “World leader in woven flooring”. Founded in 1949, Bolon offers the market unique design focussed flooring for public areas such as hotels, offices and retail outlets. The products are sold in more than 30 countries today, and customers are well known companies such as Armani, Hilton, Sheraton, Lacoste, Tommy Hilfiger and Mont Blanc, as well as architects such as Jean Nouvel and Renzo Piano.


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