Personally Identifiable Information
Architecture List define Personally Identifiable Information as any information that relates to the identity of the website user. This includes, but is not limited to, names, addresses, phone numbers and email addresses or any information that could be used to contact a website user.
At no stage in visiting Trendy Gadget is a user’s Personally Identifiable Information requested or stored. Architecture List may store IP addresses or browser capability information during the process of generating and clicking upon articles. This information is collected anonymously and solely for the purpose of auditing and optimizing the website.
Third Party Cookies
DoubleClick DART cookies
Architecture List also may use DART cookies for ad serving through Google’s DoubleClick, which places a cookie on your computer when you are browsing the web and visit a site using DoubleClick advertising (including some Google AdSense advertisements). This cookie is used to serve ads specific to you and your interests (”interest based targeting”). The ads served will be targeted based on your previous browsing history (For example, if you have been viewing sites about visiting Las Vegas, you may see Las Vegas hotel advertisements when viewing a non-related site, such as on a site about hockey). DART uses “non personally identifiable information”. It does NOT track personal information about you, such as your name, email address, physical address, telephone number, social security numbers, bank account numbers or credit card numbers. You can opt-out of this ad serving on all sites using this advertising by visiting http://www.doubleclick.com/privacy/dart_adserving.aspx