Banco Deuno (Your-own Bank) is a new concept of the Mexican IXE Grupo Financiero where the communication among the client and the bank is very open and always the same. Under the concept of renovating the bank institutions, Banco Deuno confided in usoarquitectura to transform all the institutional precepts and corporate image into an interior design where the main core is the client’s experience.
Color is the central element of the design concept. All the elements, from the collaborators uniforms to the front pieces integrated to the different buildings where the branches are located, are part of the daring color palette. The spatial language generated by this selection of colors, not common for bank institutions in Mexico, contains all the clients needs stipulated in the program. Every branch is different from the other representing a very big challenge for usoarquitectura who translated it into the integration of the general concept for each one.
The different spaces are standardized by the correct selection of finishes and color application, being this last one the personal signature of each branch. The bank’s dynamic culture is interpreted through this ample color palette. The combinations are flexible and can be adapted according to each space needs. Architects Gabriel Salazar and Fernando Castañón applied are their knowledge and experience in commercial interior architecture developing adequate areas for both the internal operation of the bank and customer service.
Each branch is different but everyone has the same shape and color language. No matter which branch the client is in, he will feel in Banco Deuno. The communication campaign and the new bank concept were also translated in a series of text and image messages that combined with the color palette complement the dynamic of the bank.
Branch Campos Elíseos
Branch Felix Cuevas
Location: México D.F.
Project: usoarquitectura / Gabriel Salazar y Fernando Castañón
Associates: Mariana Salas, Octavio Vázquez, Gerardo Gavito, Víctor Acoltzi and Francisco Ortiz