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Faraone Jewellery Shop, Milan / by Iosa Ghini Associates

 

Faraone Jewellery Shop, Milan / by Iosa Ghini Associates

Iosa Ghini Associates shared with us their project, the new Faraone jewellery shop in Milan, Via Montenapoleone. The concept behind the project was carried out by architect Massimo Iosa Ghini.

Faraone Jewellery Shop, Milan / by Iosa Ghini Associates

© Santi Caleca

It was inspired by an idea of preciousness characterized by symbolic pieces that envelop and outline the space in order to provide refined and elegant display opportunities.

Faraone Jewellery Shop, Milan / by Iosa Ghini Associates

© Santi Caleca

Interiors were created with traditional materials, including refined finishings chosen with great care: different woods with greyish hues, amber-coloured glass, brass and bronze-plated metals and soft nappa leather for the chairs. The area is enclosed with panels of “boiserie” in moulded wood setting the tone for the space. The squared lines of the crystal display cases meet and intersect, offering innovative plays of light and overlapping elements.

Faraone Jewellery Shop, Milan / by Iosa Ghini Associates

© Santi Caleca

The boutique is laid out over two levels with a connecting staircase and a large wall that serves as a backdrop and features multiple coloured glass plates in amber, yellow and bronze shade. The small “privées” on the first floor are dedicated to customers who prefer a quieter space just for them.

“The sharp symbolism of the smooth, clear cut stone, the fluidity of the gold and precious metals encased in a sheath of elegant wood…It was necessary to put them together in the right proportions to create a space that enhances the contents and gives pleasure to those who live in and visit it ”. Massimo Iosa Ghini

FARAONE / THE SHOP OF VIA MONTENAPOLEONE

Website: www.iosaghini.it
Photos Credits: Santi Caleca

Faraone Jewellery Shop, Milan / by Iosa Ghini Associates