Artistic Decoration for Brands: Fans for VICTORIA / by Elia Felices Interiorismo

Artistic decoration for brands: Fans for VICTORIA / by Elia Felices Interiorismo

Using culinary equipment, Elia Felices have created a mural of Andalusian fans in three dimensions as a tribute to Victoria, the legendary beer of Malaga, in chef Dani García’s Mil Milagros restaurant in Marbella (Málaga, Spain). More photos and texts from the designers follow the break.

It is a composition of collage and painting which divides the space into triangles. The starting point is an 1920’s image of an Andalusian woman, a flamenco dancer, taking us back to 1928, the year of Victoria’s launch. The figure is positioned between four fans which are 3 metres high.

Artistic decoration for brands: Fans for VICTORIA / by Elia Felices Interiorismo
© Aires Photo Studio

The pattern has been designed using real objects that give the structure its form. The central section is made of silver salt cellars, pizza cutters and pasta moulds, and from here emerge the rolled-up place mats of different colours and sizes that spread out to create an arc, with a colour scheme that refers both to the brand of beer and the Mil Milagros restaurant itself. They end in a series of white ceramic plates.

The distinctive taste and character of the beer, with its aroma of nuts such as hazelnuts and almonds inspired the colours used in making the fans, dark red, brown and dark green.

Artistic decoration for brands: Fans for VICTORIA / by Elia Felices Interiorismo
© Aires Photo Studio

The flamenco dancer was designed using the same colours, and holds a bottle of the beer on her open hand.

Her head is adorned with an elaborate hair comb, a peineta made of gilded sauce dishes and white porcelain toothpick holders. The whole is set against a black background that gives the beer a modern revamped, retro-cool look, in this case in the setting of the Mil Milagros restaurant, located on Marbella’s exclusive Milla de Oro.

Designer: Elia Felices Interiorismo
Photograph by Luis Sánchez de Pedro of Aires Photo Studio.
Address: Ctra. de Cádiz, Km.179 (Milla de Oro) Locales B4 y B6 29602 Marbella (Málaga, Spain)

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