Designed by L-A-V-A (Laboratory for Visionary Architecture), the Michael Schumacher World Champion Tower was unveiled recently as the first project of a series of branded towers. What next, may be Bill Gates Tower or Burj Christano Ronaldo? I hope the latest one. Expected to be completed in June 2011, the construction of this aerodynamic tower will start next year.

The building features an iconic silhouette and a facade characterised by vertical slots with private balconies. A series of reflective fins generates a vertical dynamic and gives the building a constantly changing appearance. The fins track the sun, control the solar shading and dissolve the rationality of the plan into a continuously evolving building volume. The facade’s continuous surface enables curvature with a lot of repetition and the potential for standardisation in the building process. State-of-the-art engineering an innovative materials will be used to achieve a fully sustainable performance.

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